Well, to be honest I think we are going to all kind of directions because we don’t have a clear idea of what we want. We are going on the wrong path because of not having this clear vision of what we are doing and what is a logo, and I guess that’s why we are not convinced yet.
The process here seems to be more like an illustration process than a logo one: something has been asked and we did it following the “client”'s (Andy) request. For a logo, we should begin with a brief and not a defined solution. Here is a example of what the process should be, and I think we jumped right on to the execution part: (you can see it in this link: https://www.ebaqdesign.com/blog/logo-design-process)
There are 5 important rules for a good logo and I feel we are not respecting them:
- Is it simple? (easy recognition, unique but not overdrawn)
- Is it memorable? (if simple easier to memorize)
- Is it timeless? (doesn’t need rebranding because of effect or trends)
- Is it versatile? (functional in different support and colors)
- Is it appropriate? (logical scheme depending on the public=
Finally, a logo is an identifier and not an explainer of what the brand is.
I’m sorry but I really think we should start from zero here. And I’ll forget about the animation, 3D, 4 different versions, etc. for now. Let’s use the simple version that @isaiahgirard proposed here, and start working on a another one later but following the process.
I hope I’m not wrongly interpreted here, I really don’t want to be mean or judgemental but I think we should follow tested and proven methods (that’s why I add as much links and sources as possible).