As ICO’s are generally quite expensive and require heavy marketing, i recommend you begin with the Crowdfunder.
Doing it this way would raise money for the ICO, and raise awareness to save you throwing money at marketing it.
As you have a wide user-base already with tens of thousands of active users outside the normal ICO crowd, through your current community and partners - then i think your ICO wont need any marketing at all.
It’s going to have the industry talking about it as a bridge, and one which the industry greatly needs. Time that with the dance-party ‘air-drops’ you mention and your going to have more attention than you can keep up with.
Good luck and keep me updated xoxo