The order you roll out. Crowdfund first

As ICO’s are generally quite expensive and require heavy marketing, i recommend you begin with the Crowdfunder.

Doing it this way would raise money for the ICO, and raise awareness to save you throwing money at marketing it.

As you have a wide user-base already with tens of thousands of active users outside the normal ICO crowd, through your current community and partners - then i think your ICO wont need any marketing at all.

It’s going to have the industry talking about it as a bridge, and one which the industry greatly needs. Time that with the dance-party ‘air-drops’ you mention and your going to have more attention than you can keep up with.

Good luck and keep me updated xoxo

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I agree completely @AmberBldt, i’ll update this section.