The internet was invented for communication. One person can communicate to others in so many ways these days. I think something that can really help us reach our goals are to help others communicate with each-other and do what we can to best support them. There are those seeking to do better in the community and might not know how. They might be looking for a chance to offer help or set up a free concert on the hill. The best way we can attract are to seek those looking to make a change and support them with the products being offered. With our platform we can connect communities to the world in a way that’s easy, modern, and welcoming.
One user I have in mind is Madeline. Madeline’s user story goes something like this:
She’s 16, hopes to graduate high school with honors and some community distinction for her college resume. She decides getting some volunteer hours or participate in a community-focused event. Madeline goes online to see what’s in her area and finds an event in her search results that is happening this weekend. The posting is on focal local.
From this story so far, I ask this: How might we entice Madeline to signup? I have some ideas on how this story can progress but let’s focus on this part of this particular user journey.
If content is hidden behind signup, can she even participate? This makes FocalLocal more exclusive than inclusive (and goes against one of the three principles I listed above). Lazy signup can help alleviate this.
So now Madeline can see content on the site because of a lazy registration pattern. This now begs a question: “What is something she can benefit from by signing up”?
A suggestion can be
she can RSVP to the event by offering a member’s only-type gift. So stickers and a shirt can be offered at the event (the event itself should also be a project on it’s own.Being able to show support irl instead of just over the internet can hit so many points).
Maybe a reward system for participating (Think google giving gifts for those who regularly review places on google maps).
Records of participation? (This would have to be hidden as it wouldn’t be important to others who are not similar to Madeline)
I just used this example so we can think more in depth for the user. What can pull a visitor in? (When our goals align with theirs) and what might pull the trigger? (How can ask for a response or action).