UX - Design Principles

Core Design Consideration

  • Building a highly engaged and pro-active community

Underlying Mission

  • Creating connected communities centered around positive action on societal issues. Both locally, and globally.

The Two Main Routes: Local (Gather) and Global (Build)

  • The Action Center (Build) focuses on Global projects and our community operations.
  • Gather is for localised projects, and gatherings

The same tools are available to community members creating a localised project, as for those working in the Action Center.

Gather and Build (the Action Center) are mirrors of each other, the difference being that Gather is set up to highlight the community and social aspects within a members local community, while the Action Center places greater emphasis on the project management side as community members will be joining in from all around the world.

Primary Functions of Each Route

Gather (Local):

  1. Users can see Public Happiness activities occurring near them and join in. These also tell users what they can do to help build the activity as we want to promote an engaged community of contributors rather than a passive community of followers.
  2. Users can find others nearby and contact them to create public happiness activities where they live
  3. Users can join, follow, and actively support communities creating projects for more well-being near them
  4. Positive non-monetary socially beneficial ideas can quickly reach a large audience of people locally as everyone can quickly see all free, creative gatherings to benefit the local community. Returning the power of an individual to reach a wide audience and make a difference, which was possible on social media a 3+ years back.


  • the design will need to navigate showing users everything going on nearby when the platform is popular, with not put new users off when there are not many (or any) activities nearby (or have two stages).
  • the idea of beginning on a map is to instantly and constantly remind users that they are connected and part of a community.

Build (Global, Meta and Personal) often referred to as the Action Center:

  1. Projects: Users can browse positive projects targeting causes and contribute to building them via Micro-tasks in our Action Center. Projects are usually global, but have to be implemented by local people as our mission is to empower people to create change where they live.
  2. Movement: Users can contribute to growing and running our community and movement via Micro-tasks in our Action Center. (often you’ll see this referred to as Micro-volunteering as we have been a volunteer community for the past 8 years).
  3. Personal: Users can also earn points/tokens (although much less) for completing tasks relating to their own happiness and well-being. Such as mindfulness challenges and courses.


  • currently we are using discourse tags to create pathways to guide users to how they want to contribute online, while allowing returning users to navigate immediately to where they want to be. we can also later pull tags users chose into their logged-in homepage to create easy personalisation.
  • there are guides and a plugin for voting. the voting isn’t fully developed, but the idea is that anyone can suggest an idea for a new project (in 'Projects), and improvement to our eco-system (in Teams), or something users can do to grow their personal well-being and happiness like a challenge or course (in Personal). These threads will be created via a form to allow us to keep a uniform structure, and to limit everyone to roughly one-page to keep their idea manageable for the community to read and comment on. When a space opens up in the Build list the highest currently voted project, improvement, or personal growth mission, will be moved into it for the community to engage with and complete.

Governance and Ownership:

  1. Users will become the community’s owners and can suggest and vote on ideas new ideas for activities, projects, or for building/improving the platform. This will be grandfathered in as users understand the vision and mission. Initially we are operating a full-dictatorship with a plan to relinquish control to a community as members are ready to make the vision their own and protect it.

The Governance of the global side (Build), and the platform itself is being designed to be Decentralised reputation weighted voting. Communities on the local side (Gather) will have their own governance structures, as many will be pre-existing and it would be a high bar to force them all to adopt our decentralised governance model (although the tools will be baked in so many may choose to adopt them)

Teams, Projects, People and Communities

In the Action Center (Build) are Teams and Projects. Teams are our meta, they refer to our communities internal operations and growth. Projects are ideas our community has agreed to deliver to the world.

In the maps (Gather) are People and Communities. Existing communities with a similar vision can join the platform to take advantage of our ecosystems advanced tools to support their mission and community. People can post themselves for others to contact and arrange positive actions together to target local issues.

Design Themes

  • Positive
  • Energetic
  • Vibrant
  • Engaging
  • Important

User Behaviour in UX Design
The platform is designed to create a culture of qualitative engagement, rather than maximising quantitative engagement to increase advertising revenue harvested from community members. The model today’s main social media sites have switched to wants users to click and move on, rather than engage - this comes at the expense of communities or events organsiers seeking to build a community in the online world. For example, on Facebook events the event description is now hidden from users, requiring them to actively seek it out. FB doesn’t want users to slow down and read what they are actually attending or joining, and creating a participatory community in this environment is increasingly difficult. Today’s social media wants users to click, and move on as quick as possible.

Teaching community members to participate rather than just consume is going to be a challenge. Countless studies have shown attention spans of the general population have reduced constantly over the past years. This challenge is not one we shy away from, as it is a core component in our mission of increasing well-being and happiness. Creating a platform where users are an active and recognised part of our community and mission is a core concept.

Community members attending a gathering on our platform are not passive. Everyone attending is an organiser and expected to contribute, even if that is as quick as simply saying hello in the forum and sharing with their friends on other platforms. A pro-active, participatory community is essential, and that is included in our design goals to compliment the tokenisation effect, rather than rely on it solely to change users expected online behaviour.

** Tokenisation **

Community members are rewarded for their actions to benefit their local community, to make this important societal work more accessible to everyone, and greatly increase the velocity our platform achieves positive societal change from a local level, up. The token rewards can be earned for local actions, and for actions which support the operation and growth of our online ecosystem. They should be built into the design in a simple and uniform way across the site.